Vision & documents · AWS vs Google Cloud
Amazon Rekognition: Google Cloud equivalent
Google Cloud has no face recognition (identity matching) service.
Cloud Vision detects faces, but its docs state that recognizing specific individuals is not supported.
Side-by-side comparison
| Aspect | Amazon Web Services | Google Cloud |
|---|---|---|
| Service | Amazon Rekognition | No first-party equivalent |
| Lifecycle | Streaming Events and Batch Image Content Moderation are in maintenance (Mar 31, 2026). Person Pathing was fully shut down Oct 31, 2025. | — |
| What it is | Prebuilt image and video analysis. Labels, text, moderation, face detection, comparison and search, celebrity recognition, and Face Liveness. | — |
| Pricing model | Per image processed plus per stored face metadata per month. | Not applicable. |
| Docs | Amazon Rekognition docs | — |
| Pricing page | Amazon Rekognition pricing | — |
Key differences
- Use a third-party or self-hosted model if you need face search or verification, and review legal requirements first.
Pricing summary
Pricing models only. No prices are quoted because they change by region and over time.
- AWS
- Per image processed plus per stored face metadata per month. Amazon Rekognition pricing →
- GCP
- Not applicable.
And on Azure?
Partial match Azure's equivalent is Azure Face. AWS vs Azure comparison →
FAQ
Does Google Cloud have an equivalent to Amazon Rekognition?
Google Cloud has no face recognition (identity matching) service. Cloud Vision detects faces, but its docs state that recognizing specific individuals is not supported.
How does pricing compare between Amazon Rekognition and Google Cloud?
AWS: Per image processed plus per stored face metadata per month. Google Cloud: Not applicable. Check the official pricing pages for current rates.
What is the Azure equivalent?
Azure Face (partial match). Rekognition face APIs map to Azure Face.