Vision & documents · AWS vs Google Cloud
Amazon Rekognition vs Video Intelligence API / Gemini models on Agent Platform
Rekognition Video maps to the Video Intelligence API, but that API is deprecated (shutdown Sep 14, 2027).
Google's forward path is Gemini, which accepts video input.
Side-by-side comparison
| Aspect | Amazon Web Services | Google Cloud |
|---|---|---|
| Service | Amazon Rekognition | Video Intelligence API Deprecated Gemini models on Agent Platform |
| Lifecycle | Streaming Events and Batch Image Content Moderation are in maintenance (Mar 31, 2026). Person Pathing was fully shut down Oct 31, 2025. | Deprecated Sep 14, 2026; shuts down Sep 14, 2027. Generally available |
| What it is | Prebuilt image and video analysis. Labels, text, moderation, face detection, comparison and search, celebrity recognition, and Face Liveness. | Pretrained video analysis (labels, shots, objects, text, explicit content). Google's first-party models (Gemini, Gemma, Veo, Lyria, embeddings) served per token or per output unit through the Agent Platform API. |
| Pricing model | Per minute of video analyzed, by feature. | Video Intelligence is billed per minute of video per feature. Gemini is billed per token. |
| Docs | Amazon Rekognition docs | Video Intelligence API docs Gemini models on Agent Platform docs |
| Pricing page | Amazon Rekognition pricing | Gemini models on Agent Platform pricing |
Key differences
- Video Intelligence API was deprecated on Sep 14, 2026 and shuts down Sep 14, 2027.
- Gemini returns prompted descriptions and timestamps rather than fixed label/shot/object schemas.
Pricing summary
Pricing models only. No prices are quoted because they change by region and over time.
- AWS
- Per minute of video analyzed, by feature. Amazon Rekognition pricing →
- GCP
- Video Intelligence is billed per minute of video per feature. Gemini is billed per token. Gemini models on Agent Platform pricing →
And on Azure?
Partial match Azure's equivalent is Azure AI Video Indexer. AWS vs Azure comparison →
FAQ
What is the Google Cloud equivalent of Amazon Rekognition?
Rekognition Video maps to the Video Intelligence API, but that API is deprecated (shutdown Sep 14, 2027). Google's forward path is Gemini, which accepts video input.
How does pricing compare between Amazon Rekognition and Video Intelligence API and Gemini models on Agent Platform?
AWS: Per minute of video analyzed, by feature. Google Cloud: Video Intelligence is billed per minute of video per feature. Gemini is billed per token. Check the official pricing pages for current rates.
What is the Azure equivalent?
Azure AI Video Indexer (partial match). Amazon Rekognition Video maps to Azure AI Video Indexer.