Google Cloud → AWS and Azure
AWS and Azure equivalents of AI Commerce Search (formerly Vertex AI Search for commerce)
The closest AWS equivalent of Google Cloud AI Commerce Search (formerly Vertex AI Search for commerce) is Amazon Personalize; on Azure, Azure AI Personalizer and Azure Machine Learning.
About AI Commerce Search (formerly Vertex AI Search for commerce)
| Provider | Google Cloud |
|---|---|
| Status | Generally available |
| What it is | Product search, browse, and recommendations for retail catalogs, part of Gemini Enterprise for Customer Experience. |
| Documentation | docs.cloud.google.com |
| Pricing | Official pricing page |
Mappings (1)
| Capability | AWS | Match (GCP vs AWS) | Azure |
|---|---|---|---|
| Managed recommendation engine | Amazon Personalize | Partial match | Azure AI Personalizer Retired, Azure Machine Learning |
Managed recommendation engine Partial match
Amazon Personalize maps partly to AI Commerce Search (formerly Vertex AI Search for commerce and Recommendations AI), which is built for retail catalogs.
- AI Commerce Search is retail-specific. For media content, Agent Search has recommendation features; for other domains, build models yourself.
- AI Commerce Search is part of Gemini Enterprise for Customer Experience.