Industry & specialized ML · AWS vs Google Cloud
Amazon Personalize vs AI Commerce Search (formerly Vertex AI Search for commerce)
Amazon Personalize maps partly to AI Commerce Search (formerly Vertex AI Search for commerce and Recommendations AI), which is built for retail catalogs.
Side-by-side comparison
| Aspect | Amazon Web Services | Google Cloud |
|---|---|---|
| Service | Amazon Personalize | AI Commerce Search (formerly Vertex AI Search for commerce) |
| Lifecycle | Generally available | Generally available |
| What it is | Managed recommendation engine. Recommenders, custom recipes, real-time and batch recommendations, and user segmentation. | Product search, browse, and recommendations for retail catalogs, part of Gemini Enterprise for Customer Experience. |
| Pricing model | Data ingestion, training hours, and recommendations served (per request or per user per month for recommenders). | Search and browse are billed per 1,000 requests. Recommendations are billed for training, tuning, and prediction requests. |
| Docs | Amazon Personalize docs | AI Commerce Search (formerly Vertex AI Search for commerce) docs |
| Pricing page | Amazon Personalize pricing | AI Commerce Search (formerly Vertex AI Search for commerce) pricing |
Key differences
- AI Commerce Search is retail-specific. For media content, Agent Search has recommendation features; for other domains, build models yourself.
- AI Commerce Search is part of Gemini Enterprise for Customer Experience.
Pricing summary
Pricing models only. No prices are quoted because they change by region and over time.
- AWS
- Data ingestion, training hours, and recommendations served (per request or per user per month for recommenders). Amazon Personalize pricing →
- GCP
- Search and browse are billed per 1,000 requests. Recommendations are billed for training, tuning, and prediction requests. AI Commerce Search (formerly Vertex AI Search for commerce) pricing →
And on Azure?
No equivalent Azure's equivalent is Azure AI Personalizer, Azure Machine Learning. AWS vs Azure comparison →
FAQ
What is the Google Cloud equivalent of Amazon Personalize?
Amazon Personalize maps partly to AI Commerce Search (formerly Vertex AI Search for commerce and Recommendations AI), which is built for retail catalogs.
How does pricing compare between Amazon Personalize and AI Commerce Search (formerly Vertex AI Search for commerce)?
AWS: Data ingestion, training hours, and recommendations served (per request or per user per month for recommenders). Google Cloud: Search and browse are billed per 1,000 requests. Recommendations are billed for training, tuning, and prediction requests. Check the official pricing pages for current rates.
What is the Azure equivalent?
Azure AI Personalizer and Azure Machine Learning (no equivalent). Azure has no current equivalent of Amazon Personalize.