Generative AI platforms & models · AWS vs Google Cloud
Amazon Bedrock vs Gemini models on Agent Platform / Model Garden
The Google Cloud equivalent of Amazon Bedrock is Gemini Enterprise Agent Platform (formerly Vertex AI): Gemini models plus partner models such as Claude and Grok offered as managed APIs through Model Garden.
Side-by-side comparison
| Aspect | Amazon Web Services | Google Cloud |
|---|---|---|
| Service | Amazon Bedrock | Gemini models on Agent Platform Model Garden |
| Lifecycle | Generally available | Generally available Generally available |
| What it is | Fully managed API access to 100+ foundation models (Amazon Nova, Anthropic Claude, OpenAI, xAI Grok, Meta Llama, Mistral, DeepSeek, Qwen, Cohere, and more) plus RAG, guardrails, evaluation, and customization. | Google's first-party models (Gemini, Gemma, Veo, Lyria, embeddings) served per token or per output unit through the Agent Platform API. Catalog of Google, partner, and open models. Partner models (for example Anthropic Claude, xAI Grok, Mistral) are offered as managed APIs. Open models (for example Llama, DeepSeek, Qwen, Gemma) deploy to your own endpoints. |
| Pricing model | On-demand pricing per input/output token (media models price per image or per second of video). Batch inference is priced below on-demand. Provisioned Throughput is billed per model unit per hour, with optional commitment terms. Prices vary by model and Region. | Gemini and partner models are billed per input/output token (media models per image, second, or character), with Standard, Priority, and Flex pay-as-you-go tiers and batch discounts. Prices vary by model and region. |
| Docs | Amazon Bedrock docs | Gemini models on Agent Platform docs Model Garden docs |
| Pricing page | Amazon Bedrock pricing | Gemini models on Agent Platform pricing Model Garden pricing |
Key differences
- Vertex AI was renamed Gemini Enterprise Agent Platform on Apr 22, 2026. SDKs, IAM roles, and API hostnames still use the aiplatform / Vertex AI names.
- First-party models are Google's Gemini, Gemma, Veo, and Lyria. Bedrock's first-party family is Amazon Nova.
- Partner models (for example Anthropic Claude, xAI Grok, Mistral) are managed APIs in Model Garden. Open models (for example Llama, DeepSeek, Qwen) can be deployed to your own endpoints.
- Auth uses Google Cloud IAM (service accounts, Application Default Credentials) or API keys, instead of AWS IAM SigV4 or Bedrock API keys.
Pricing summary
Pricing models only. No prices are quoted because they change by region and over time.
- AWS
- On-demand pricing per input/output token (media models price per image or per second of video). Batch inference is priced below on-demand. Provisioned Throughput is billed per model unit per hour, with optional commitment terms. Prices vary by model and Region. Amazon Bedrock pricing →
- GCP
- Gemini and partner models are billed per input/output token (media models per image, second, or character), with Standard, Priority, and Flex pay-as-you-go tiers and batch discounts. Prices vary by model and region. Gemini models on Agent Platform pricing → Model Garden pricing →
And on Azure?
Direct match Azure's equivalent is Microsoft Foundry Models (incl. Azure OpenAI), Microsoft Foundry. AWS vs Azure comparison →
FAQ
What is the Google Cloud equivalent of Amazon Bedrock?
The Google Cloud equivalent of Amazon Bedrock is Gemini Enterprise Agent Platform (formerly Vertex AI): Gemini models plus partner models such as Claude and Grok offered as managed APIs through Model Garden.
How does pricing compare between Amazon Bedrock and Gemini models on Agent Platform and Model Garden?
AWS: On-demand pricing per input/output token (media models price per image or per second of video). Batch inference is priced below on-demand. Provisioned Throughput is billed per model unit per hour, with optional commitment terms. Prices vary by model and Region. Google Cloud: Gemini and partner models are billed per input/output token (media models per image, second, or character), with Standard, Priority, and Flex pay-as-you-go tiers and batch discounts. Prices vary by model and region. Check the official pricing pages for current rates.
What is the Azure equivalent?
Microsoft Foundry Models (incl. Azure OpenAI) and Microsoft Foundry (direct match). The Azure equivalent of Amazon Bedrock is Microsoft Foundry Models (which includes Azure OpenAI).