Vision & documents · AWS vs Google Cloud
Amazon Rekognition Custom Labels vs Agent Platform AutoML
Rekognition Custom Labels maps to AutoML image classification and object detection on Agent Platform.
Side-by-side comparison
| Aspect | Amazon Web Services | Google Cloud |
|---|---|---|
| Service | Amazon Rekognition Custom Labels | Agent Platform AutoML |
| Lifecycle | Generally available | AutoML Text shut down Jun 15, 2025 and AutoML Video shut down Jul 31, 2025. Tabular and image AutoML remain. |
| What it is | Train custom image classification and object detection models from labeled images. | Trains tabular (classification, regression, forecasting) and image models from your data with little or no code. |
| Pricing model | Billed per training hour and per inference hour while the model is running. | Training and serving are billed per node-hour. |
| Docs | Amazon Rekognition Custom Labels docs | Agent Platform AutoML docs |
| Pricing page | Amazon Rekognition Custom Labels pricing | Agent Platform AutoML pricing |
Key differences
- Trained models are deployed to endpoints (node-hours) or exported, instead of being started and stopped like Custom Labels models.
Pricing summary
Pricing models only. No prices are quoted because they change by region and over time.
- AWS
- Billed per training hour and per inference hour while the model is running. Amazon Rekognition Custom Labels pricing →
- GCP
- Training and serving are billed per node-hour. Agent Platform AutoML pricing →
And on Azure?
Partial match Azure's equivalent is Azure Custom Vision, Azure ML automated ML (AutoML). AWS vs Azure comparison →
FAQ
What is the Google Cloud equivalent of Amazon Rekognition Custom Labels?
Rekognition Custom Labels maps to AutoML image classification and object detection on Agent Platform.
How does pricing compare between Amazon Rekognition Custom Labels and Agent Platform AutoML?
AWS: Billed per training hour and per inference hour while the model is running. Google Cloud: Training and serving are billed per node-hour. Check the official pricing pages for current rates.
What is the Azure equivalent?
Azure Custom Vision and Azure ML automated ML (AutoML) (partial match). Rekognition Custom Labels maps to Azure Custom Vision, but Custom Vision is retiring (supported until September 25, 2028).