Safety, RAG & search · AWS vs Google Cloud
Amazon Kendra / Amazon Bedrock Knowledge Bases vs Agent Search (formerly Vertex AI Search)
Amazon Kendra maps to Agent Search (formerly Vertex AI Search), a managed search engine over websites, structured, and unstructured data with generative answers.
Side-by-side comparison
| Aspect | Amazon Web Services | Google Cloud |
|---|---|---|
| Service | Amazon Kendra Maintenance Amazon Bedrock Knowledge Bases | Agent Search (formerly Vertex AI Search) |
| Lifecycle | Maintenance Mode from June 30, 2026. No longer open to new customers from July 30, 2026. AWS recommends Bedrock Managed Knowledge Base. Generally available | Generally available |
| What it is | ML-powered enterprise search with connectors and relevance tuning. Managed RAG. Managed Knowledge Base (AWS runs ingestion, storage, and agentic retrieval) or customer-managed (bring your own vector store, such as OpenSearch Serverless, Aurora, or Neptune). | Managed Google-quality search and grounding over websites, structured, and unstructured data, with connectors and generative answers. |
| Pricing model | Kendra is billed per index-hour by edition, plus connector usage. | Usage-based, by edition and query volume. See the Agent Search pricing page. |
| Docs | Amazon Kendra docs Amazon Bedrock Knowledge Bases docs | Agent Search (formerly Vertex AI Search) docs |
| Pricing page | Amazon Kendra pricing Amazon Bedrock Knowledge Bases pricing | Agent Search (formerly Vertex AI Search) pricing |
Key differences
- Kendra is in maintenance mode on AWS; Agent Search is Google's actively developed product.
- For employees searching across Workspace, Microsoft 365, and SaaS apps, Gemini Enterprise is the end-user product built on this search stack.
Pricing summary
Pricing models only. No prices are quoted because they change by region and over time.
- AWS
- Kendra is billed per index-hour by edition, plus connector usage. Amazon Kendra pricing → Amazon Bedrock Knowledge Bases pricing →
- GCP
- Usage-based, by edition and query volume. See the Agent Search pricing page. Agent Search (formerly Vertex AI Search) pricing →
And on Azure?
Partial match Azure's equivalent is Azure AI Search. AWS vs Azure comparison →
FAQ
What is the Google Cloud equivalent of Amazon Kendra and Amazon Bedrock Knowledge Bases?
Amazon Kendra maps to Agent Search (formerly Vertex AI Search), a managed search engine over websites, structured, and unstructured data with generative answers.
How does pricing compare between Amazon Kendra and Amazon Bedrock Knowledge Bases and Agent Search (formerly Vertex AI Search)?
AWS: Kendra is billed per index-hour by edition, plus connector usage. Google Cloud: Usage-based, by edition and query volume. See the Agent Search pricing page. Check the official pricing pages for current rates.
What is the Azure equivalent?
Azure AI Search (partial match). Amazon Kendra maps to Azure AI Search, but Kendra is in maintenance mode (no new customers since July 30, 2026), and AWS now points new search workloads to Bedrock Managed Knowledge Base.