Cloud Equivalents

Customer identity, directories & app access · AWS vs Google Cloud

Amazon Cognito vs Identity Platform

Amazon Cognito maps to Identity Platform, a customer identity service (the backend for Firebase Authentication) with sign-in methods including SAML and OIDC.

Direct match Use it to: Add sign-up, sign-in, social login, and MFA for your app's customers or partners.

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Side-by-side comparison

Customer identity and access management (CIAM): AWS vs Google Cloud side by side
AspectAmazon Web ServicesGoogle Cloud
ServiceAmazon CognitoIdentity Platform
LifecycleGenerally availableGenerally available
What it isCustomer identity for apps. User pools handle sign-up, sign-in, MFA, federation (social, SAML, OIDC), and managed login. Identity pools exchange tokens for temporary AWS credentials.Customer identity and access management that backs Firebase Authentication, billed per monthly active user.
Pricing modelPer monthly active user, by feature plan (Lite, Essentials, Plus), with a free tier, plus SMS and advanced security charges.Billed per monthly active user for most sign-in methods.
DocsAmazon Cognito docsIdentity Platform docs
Pricing pageAmazon Cognito pricingIdentity Platform pricing

Key differences

  • Identity Platform adds enterprise features such as multi-tenancy and SAML/OIDC providers over Firebase Authentication.

Pricing summary

Pricing models only. No prices are quoted because they change by region and over time.

AWS
Per monthly active user, by feature plan (Lite, Essentials, Plus), with a free tier, plus SMS and advanced security charges. Amazon Cognito pricing →
GCP
Billed per monthly active user for most sign-in methods. Identity Platform pricing →

And on Azure?

Partial match Azure's equivalent is Microsoft Entra External ID. AWS vs Azure comparison →

FAQ

What is the Google Cloud equivalent of Amazon Cognito?

Amazon Cognito maps to Identity Platform, a customer identity service (the backend for Firebase Authentication) with sign-in methods including SAML and OIDC.

How does pricing compare between Amazon Cognito and Identity Platform?

AWS: Per monthly active user, by feature plan (Lite, Essentials, Plus), with a free tier, plus SMS and advanced security charges. Google Cloud: Billed per monthly active user for most sign-in methods. Check the official pricing pages for current rates.

What is the Azure equivalent?

Microsoft Entra External ID (partial match). Amazon Cognito user pools map to Microsoft Entra External ID in an external tenant.

Related AWS vs GCP comparisons

Official sources